Project Anime: Global

November 17-18, 2020 | Online Event

As the landscape of the industry changes rapidly in response to current events, events and businesses have been compelled to adapt accordingly. This has given rise to new uncharted ventures and opportunities, including virtual/hybrid events and unique digital engagement

Together, we strive to weather the present circumstances and establish long-term sustainability and success. Project Anime 2020 invites event organizers and business professionals to join us for engaging discussions on how to navigate these changes and shape the future of the industry.

Topics include:

Anime, manga, and streaming service trends and analysis
Defining brand voice & influencer marketing
Event merchandising
Marketing to the esports community
Event risk management and insurance policies
Grant writing
and more TBA!

Conference Access Includes:

Live Panels + Q&As

On-Demand Videos

Networking Opportunities

Downloadable Reports & Resources

Recent Updates

Project Anime: Global 2020 Event Track Highlights

Case Study: DoKomi 2020’s Success Amidst the Pandemic With the events industry upended by COVID-19, some believe that events will never return to what it looked like prior to March 2020, while others are optimistic that it will, given enough time. While no one can predict the future, it is widely accepted that in the short-term, events must adjust and adapt in order to safely and responsibly take place. Andreas Degen, the co-founder of Germany’s largest anime convention, DoKomi, joined […]

Project Anime: Global 2020 Business Track Highlights

Examining the Data, Growth, and Future of the Manga Industry “Print books are very much alive,” proclaimed McLean (Executive Director/Industry Analyst at The NPD Group) during her panel at Project Anime: Global 2020. Drawing from NPD Bookscan, Pubtrack Digital, and Bookscan License Reporting datasets, McLean shared U.S. manga market data prepared exclusively for Project Anime: Global 2020. While 2020 is not over yet, it is projected to be the best year ever for the book industry. Joined by Ben Applegate […]

An Intro to Influencer Marketing with Tasty Design Studio

Influencer Marketing is an organic way to extend your brand into new audiences and forge strong communities. Learn how partner with influencers that broaden and build your brand from Tasty Design Studio’s Joanna Metoki and independent artist/influencer Crisalys. Extending Your Reach with Influencer Marketing Influencer marketing has skyrocketed in popularity in recent years, a marketing tactic comprised of both the persuasiveness of celebrity endorsement with the organic feel of social media. But what exactly goes into an influencer partnership, and […]

Stephanie Guzzardo (Influencer Marketing Manager, Twitch) Joins Project Anime: Global 2020

We are pleased to welcome Stephanie Guzzardo to Project Anime: Global 2020! She joins Charlene Ingram (Crunchyroll Hime’s Cosplay Cup) and Kirilee Cosplay (#ScripEpicChallenge) for From Stage to Screen – Capturing the Cosplay Contest Experience, where they’ll be identifying ways to translate cosplay experiences into a virtual format. From Stage to Screen – Capturing the Cosplay Contest Experience As organizers begin to explore the realm of virtual events, they’ve also been challenged to find a way to virtually preserve the […]

Panels

	Tue, Nov 17: Business Track	Tue, Nov 17: Event Track	Wed, Nov 18: Event Track	Wed, Nov 18: Business Track
10:00	GG! Buff Your Brand Through Esports 10:05 10:50	Elevating Your Event with Merchandise 10:05 10:50	Case Study: DoKomi 2020's Success Amidst the Pandemic 10:05 10:50	Case Study: DoKomi 2020's Success Amidst the Pandemic 10:05 10:50
11:00	Making the Most of a Virtual Panel 11:00 11:45	Venue Perspective on the Pandemic with AEG 11:00 11:45	From Stage to Screen - Capturing the Cosplay Contest Experience 11:00 11:45	Extending Your Reach with Influencer Marketing 11:00 11:45
12:00	Transforming Fan Engagement into Campaign Content 12:00 12:45	Helping Your Event Survive and Thrive 12:00 12:45	Intro to Grant Writing 12:00 12:45
13:00
14:00	Looking at the Long Term: Protecting Your Event and Securing Success 14:00 14:45	Looking at the Long Term: Protecting Your Event and Securing Success 14:00 14:45	Defining Your Voice 14:00 14:45	Anime, Manga, and Streaming Video-on-Demand – Unpacking the Power of the Fan Machine 14:00 14:45
15:00	Esports for the Win: How to Use Esports to Power Up Anime Events 15:00 15:45	Collaborating with the Japanese Music Industry 15:00 15:45	Training Arc: Emerging from COVID With a Stronger Fan Profile 15:00 15:45	Training Arc: Emerging from COVID With a Stronger Fan Profile 15:00 15:45
16:00	Communicating with Japanese: Bridging the Cultural Gap 16:00 16:45	Making Virtual Events Viable 16:00 16:45	Keynote: The Changing Landscape of Events After COVID-19 16:00 16:45	Keynote: The Changing Landscape of Events After COVID-19 16:00 16:45
17:00
18:00	Networking Happy Hour 18:00 19:30	Networking Happy Hour 18:00 19:30
19:00	Networking Happy Hour 18:00 19:30	Networking Happy Hour 18:00 19:30